A brand is a design that distinguishes one business from all others. Your logo is a visual cornerstone of a company’s brand. Your company’s identity is visually expressed through its logo, which, along your company’s name’, is one of the main things that makes your business memorable. There is much needed thought to be put into a logo/brand. Who your audience is, what colors you should use and why. Below is a sample of some of the logos I’ve created in Durango Colorado and throughout the nation.